customer experience management

In any business, customer service is a top priority. Shockingly, most retailers are still missing the market, and are losing out on thousands of customers because they don’t understand what buyers really want.

New survey results, from more than 1,000 consumers, detail an opportunity for retailers to break away from the pack and improve sales and customer satisfaction by changing how and when consumers connect with retail brands.

The survey data is convincing.

Consumers are leaving stores when they don’t finding the service they want. According to the January 2014 survey of more than 1,000 shoppers, 90 percent are leaving the store empty-handed when they can’t find the help they need. That’s money walking out the door, especially when 86 percent indicated they purchase more than planned when offered the right help.



You can read more on this topic in  other articles and interviews with Gary:




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