It Ain’t As Easy as it Looks – - the title of one of my favorite books by Ted Turner, and a great summary of being the CEO of a startup or early stage company. I remember my first CEO gig fresh out of business school. I thought “pretty simple, get the product out, then get some revenue, call up the board and report good results, then IPO”. Wrong !
There is a lot more to it than that – - that is if you want to be successful at it (investor code language for keeping your job !). Here’s a useful road map that you can use to help you maintain perspective and effectively lead your early stage company. The video below is a short tutorial on how to use the roadmap. Scroll down further to find the link to the .pdf file of the roadmap:
Click on the image below to download the CEO Roadmap :
What’s your experience in managing this road map ? Is the balancing act as hard as it seems ? Have you developed an approach for applying the roadmap that seems to work well for you ?





Gary Ambrosino is President and Chief Operating Officer of TimeTrade a cloud software company. Gary is widely recognized as one of the thought leaders in New Generation Selling and has evangelized dynamic streamlining of the sales process, coining the phrase Inbound Sales. He is broadly recognized as an expert in integrating innovative strategic marketing with metrics-based sales management to achieve rapid sales growth.
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