In my earlier post Sales Prospecting at the Speed of Trust I talked about the trust timeline and gave some examples of trust based selling dialog.  So this was sort of a sales-rep view of trust selling.

I recently had the opportunity to do a speech for the American Association of Inside Sales Professionals covering trust selling from a higher level sales managers point of view.   A really key point in this presentation is around the diminishing power of the traditional sales funnel process, and the quickly increasing trend toward customer self-service selling where the prospect actually approaches the company and engages when THEY are ready, and not the other way around:

Selling at the speed of Trust

View more presentations from Gary Ambrosino

What do you think ? Is your sales funnel process rapidly producing diminishing returns ? Is it time for a new approach ?


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