Changes to the sales process and funnel management are well under way. Consumers now rule what once was a sales-rep driven process. In the 2009 article "The Consumer Decision Journey" McKinsey & Company point out that the familiar sales funnel selling has given way to a much more buyer driven process. You can also find… [more]
Apple delivers superior Customer Experience every time to every customer. Result ? Sky high retail customer satisfaction & great customer loyalty.
The reality is the top of the sales funnel is a veritable "death zone" for leads. On average, only about 17% of leads make it out of the top of the funnel to become genuine sales opportunities. I started using the "death zone" label after realizing the majority of the time and effort spent by many… [more]