New strategies and programs for Social Selling. Gary Ambrosino, a well-known SaaS executive, tells how to set up, manage, and harvest a sales process that increases sales. Business-to-business and business to consumer marketers and sales professionals will be interested.
Changes to the sales process and funnel management are well under way. Consumers now rule what once was a sales-rep driven process. In the 2009 article "The Consumer Decision Journey" McKinsey & Company point out that the familiar sales funnel selling has given way to a much more buyer driven process. You can also find… [more]